Thursday, February 1, 2024

Research Part 4: Marketing to Audiences

 How did the production market the film to their target audience 

 

Marketing Strategies  

Sources: Backstage.com, themediaant.com, studysmarter.co 

Media Forms used for marketing 

Marketing strategies used to promote the film details….. 

 

Print (2) 

Movie Posters, Press Release’s 

 

Digital (3) 

Trailers, Social Media, Interviews 

 

Outdoor media (1) 

Billboard 

 

Moving images (Tv, trailers, commercials, clips, talk shows, etc.) (3) 

 

Teaser’s, Clip’s, Outtake’s 

 

 

Partnerships with other companies to produce or market the film. (synergy) (2) 

N/A 

How was the film marketed nationally? 

Merchandising, Advertising Campaigns 

 

How was the film marketed globally 

 

 

 

 

 

 

 

 

 

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